Starbucks goes greener with Borrow a Cup program





To celebrate Earth Month in April, several Starbucks stores are going through a two-month trial loan and return program with its reusable cups. As part of its continued commitment to reduce single-use cup waste and its goal of reducing waste by 50% by 2030, five Starbucks stores in Seattle will allow customers to order their beverage in a reusable cup, each replacing up to 30 disposable cups, which can then be returned.

The program, which started on March 31 and lasts until the end of May, offers customers the option to receive their drink in a reusable cup and return it to a contactless kiosk at a participating store or to their home via a service. from the Seattle area called Ridwell.

“Promoting reuse is an important part of Starbucks’ goal of reducing waste by 50% by 2030,” said Michael Kobori, director of sustainability at Starbucks. “We understand the interdependence of human and planetary health, and we believe it is our responsibility to reduce waste from single-use cups. We will lead the transition to a circular economy.

Here’s how the program works:

  1. Order a drink in a reusable cup and pay a $ 1 deposit – Customers can order their hot or cold drink in a newly designed reusable cup in person at a participating Starbucks Café or Drive-Thru or via Mobile Order and Pay, then pay $ 1 refundable deposit.
  2. Return the cup and receive a bonus $ 1 and 10 star credit – When customers are finished, they scan their cup at a participating store’s contactless return kiosk in the lobby or drive-thru and drop off the cup in the designated opening of the kiosk. Then, they scan their Starbucks app to receive a $ 1 credit to their Starbucks Rewards account, in addition to 10 bonus stars.
  3. Every cup is professionally cleaned and sanitized – For the Borrow A Cup program, Starbucks partnered with GO Box, a reuse system operator and service provider, to collect borrowed cups from stores daily, clean them and professionally sanitize them using commercial dishwashing equipment and put them back into circulation within 48 hours.

“Reducing waste through reuse is an important way to support a transition to a more circular economy. Since our launch in 2010, GO Box has strived to develop systematic processes and infrastructure to scale up reusable packaging for on-the-go food and beverage, ”said Jocelyn Gaudi Quarrell, CEO of Go Box. “We are delighted to partner with Starbucks to ensure the Borrow A Cup program is a safe and sustainable choice for your favorite beverage.”



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